Editorial Policy

Last updated: 2 February 2026

This Editorial Policy explains the standards, principles, and processes used by Selfcatering.co.uk Ltd (“we”, “us”, “our”) to create, manage, and maintain content on www.selfcatering.co.uk. Our goal is to provide accurate, trustworthy, and useful information that helps users make informed decisions when researching self-catering holidays.

1) Who we are

Company: Selfcatering.co.uk Ltd
Registered address: St Ann's House, 111 Guildford Road, Lightwater, Surrey, England, GU18 5RA
Company Number: 09844766
VAT Number: 313 5149 31

2) Our editorial principles

All content published on Selfcatering.co.uk is guided by the following principles:

  • Accuracy – information should be correct, clear, and based on reliable sources.
  • Transparency – users should understand where information comes from and how it is presented.
  • User benefit – content must be created primarily to help users, not to manipulate search rankings.
  • Independence – editorial decisions are not influenced by advertisers or commercial partners.

3) Types of content we publish

Content on our website may include:

  • Property listings and descriptions.
  • Location and destination information.
  • Guides and informational content related to self-catering holidays.
  • Platform, help, and trust-related pages.

4) Property listings and data sources

Property listings are provided by property owners, letting agents, affiliates, or via integrated data feeds. Information such as descriptions, pricing, availability, features, and images originates from these sources.

While we take reasonable steps to present property information accurately, we do not guarantee that all details are complete or up to date. Users should always verify important information directly with the property owner or agent before making a booking.

5) Use of AI and automated enhancements

To improve clarity, consistency, and usability, we may use automated tools and artificial intelligence (AI) to enhance certain elements of property data and on-site content.

Examples of how AI may be used include:

  • Standardising or summarising property features for readability.
  • Enhancing location context (for example, nearby attractions or general area descriptions).
  • Improving categorisation, tagging, and search relevance.
  • Correcting formatting or grammatical issues in supplied data.

AI-assisted processes are used to support content quality and user experience. They do not replace human oversight, and we do not use AI to invent property details, pricing, availability, or contractual terms.

6) Human oversight and quality control

Editorial responsibility for the website rests with Selfcatering.co.uk Ltd. We apply human review and quality checks to ensure content meets our editorial standards, particularly for trust, clarity, and user relevance.

Where errors or inaccuracies are identified, we aim to correct them promptly.

7) Commercial relationships and transparency

Some property owners or agents pay a fee or operate under affiliate arrangements to list properties on our website. These commercial relationships do not influence how properties are editorially presented beyond the information supplied by the owner or agent.

We do not accept payment in exchange for favourable editorial treatment or misleading representation.

8) Reviews, recommendations, and opinions

Any guides, rankings, or recommendations published on the site are intended to be informative and user-focused. They are based on available data, general criteria, and editorial judgement at the time of publication.

9) User-generated content

Where user-generated content (such as reviews or comments) is permitted, we reserve the right to moderate, remove, or restrict content that is unlawful, misleading, offensive, or not relevant.

We remain responsible for the overall quality and integrity of pages on which user-generated content appears.

10) Corrections and updates

We recognise that information can change. Content may be updated, amended, or removed to reflect changes in property details, destinations, legal requirements, or platform functionality.

Significant corrections are made as soon as reasonably possible once identified.

11) Alignment with E-E-A-T principles

Our editorial approach is designed to support Experience, Expertise, Authoritativeness, and Trust (E-E-A-T):

  • Experience: reflecting real-world usage and platform knowledge.
  • Expertise: applying subject knowledge of self-catering holidays and digital platforms.
  • Authoritativeness: maintaining clear responsibility for content.
  • Trust: prioritising transparency, accuracy, and user interests.

12) Changes to this Editorial Policy

We may update this Editorial Policy from time to time to reflect changes in our practices, technology, or legal obligations. The “Last updated” date at the top of this page indicates when it was most recently revised.

13) Contact us

If you have questions, feedback, or concerns about our editorial standards or content, please contact us using the details provided on www.selfcatering.co.uk.